July 13, 2023
Even if you were a communications major, you may not know the phrase “medium is the message.” With apologies to the communications theorist Marshall McLuhan, this week’s missive is about the value of knowing your stations’ median age, or the median is the message.
First, let’s review the basics. Nielsen describes median age thusly: “…if you lined up all the listeners to the station from youngest to oldest the person in the middle would represent age for that station.” This is from the Tapscan Median Age report.
Read More…
July 6, 2023
Did you think we were going to talk about exercising your abdominal muscles? Well, that might be a topic for another blog. Today, we are referring to your spot radio core business.
Similar to many industries, radio is going through a tremendous transition. People have a vast number of options for their audio entertainment. This gives radio station management opportunities to increase their top line by focusing on new revenue opportunities. Where are these opportunities?
Read More…
June 29, 2023
Nielsen recently released a report on baseball and radio. The big takeaway was that flagship stations for MLB franchises saw a tremendous spike in listening levels on Opening Day. This was not a surprise to us as we have been fortunate to work with some highly successful sports stations and have tracked the progress of many others.
Any baseball fan will tell you that the sport thrives on radio. Even though the new MLB rules have lessened the time color commentators can tell their story, the pastoral nature of the game is a natural fit for radio. Read More…
June 22, 2023
Do you ever find yourself staring at a bunch of numbers trying to decide what is best to use? Are you looking/needing a quick way to pick the right information to use to tell the best story for your station?
Many of us find it difficult to select the right data to use in a sales pitch for a prospective client.
Read More…
June 15, 2023
Do you ever struggle to tell the best story for your station? Don’t quite know how to show that you are a great “match” for the advertiser? Need a general format for finding and telling your story?
Well, at Research Director Inc. we are experts at finding and telling your story. Remember … you will be most successful in your matchmaking efforts if you can show that the two parties have a lot in common.
Here are a few “golden rules” to find the best match between your station and the advertiser. Read More…
