September 6, 2023
Welcome back to part two of our Radio Ratings Product. The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the math mavens from XTRENDS – are here to bring you the ups and downs and ins and outs of another set of PPM markets.
As you are likely aware, this column has been featured on ALL ACCESS for the better part of 11 years. It is the same format but now on a new frequency. We now publish it via our Hot Topics blog. If you haven’t signed up for it yet, please do so. The link is at the end of this article. Read More…
September 5, 2023
Hello, is there anybody out there…? After 11 years of penning this column for the fine folks at ALL ACCESS, The Rating Experts from RESEARCH DIRECTOR, INC. – along with the intrepid numbers crunchers from XTRENDS – are continuing the tradition but on a new platform. Henceforth, this here missive will be part of our HOT TOPICS blog. Same in-depth analysis along with the usual dose of snark but in a new location. We encourage you to sign up for our blog so you don’t miss another action-splattered issue. Read More…
August 31, 2023
One of the worst parts of being an adult is realizing you have to plan what you are having for dinner every single night for the rest of your life. It’s a constant struggle in my household. My wife is a great planner but, after working eight hours a day, the last thing she wants to do is organize a meal. It’s probably the same at your house …
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August 24, 2023
Last week, in this very missive, we talked about how to advertise to millennials. Radio connects with people of all ages, and contrary to popular belief, even to millennials and Generation Z. According to a recent study conducted by Katz Radio Group, the average time an adult 18 years or older has had a favorite radio station is 18 years.
Can you guess what the timeframe is for a very important subset of Generation Z, Adults 18-34? Read More…
August 17, 2023
In 2023, there is no shortage of ways to reach millennial consumers. This generation (much like Gen Z) has the need to be constantly connected and is accustomed to spoon-fed advertising, with little to no extra work required on their part. Trust me – I was born in 1987 so I’m an active member of this club. Read More…
