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As you may know, the whole ChatGPT-slash-AI experience has caused quite a stir – especially in radio circles. Will computers replace live personalities, writers and <gasp> consultants?
I was tipped off to the new Google AI program Bard by Beau Phillips in his REVERB blog (a good weekly read, BTW). I joined the wait list, and within two hours I was invited to join the experiment. Read More…
How many times have you pulled out all the stops to close a piece of business only to lose it? How do you differentiate yourself and your station from the rest of the pack? Would you like a secret weapon to close a piece of business? This weapon is Closing Ratios. Read More…
It’s only appropriate that we talk about cannabis on 4/20. Did you know that this number is in reference to 4:20 pm? This is the time at which some San Rafael, CA high school students regularly met to try to locate an unattended plot of cannabis plants. Do you have another reference for 420? We can give you a few more …
Your station’s ratings can be a source of joy or sorrow. Let’s say your station garners an older-skewing demographic – one that likely has a large portion of Adults 55+ (or even 65+). Your clients want Adults 18-49 or 25-54. What do you do?
As you are likely aware, we specialize in analyzing Nielsen data for radio stations across the country. We have been doing so for over 30 years. For many of our clients, we are not The Ratings Experts, we are the ratings whisperers. In short – we help programmers know their numbers.
How do we do this? Is it alchemy or legerdemain? No, it is with something we have dubbed The Programming & Ratings Toolbox. “What is that?” you say? It contains the following elements – all designed to gain a deeper understanding of your station’s Nielsen data. Read More…
