Your custom request has been sent. We’ll contact you if we have any additional questions.
* Indicates a required field.
For decades, radio’s favorite sport has been complaining about the ratings. Whether it was Arbitron or Nielsen, we too often blame the service for our performance.
While there are times when things like sample size or proportionality are an issue, the truth about your station’s numbers is always contained in the data. Whether you use a service like ours or just the tools provided by Nielsen, a little digging can reveal the truth… Read More…
We are ruled by the ratings. Whether you’re getting 13 PPM surveys a year, rolling diary results, or two books a year. The results of these report cards determine our collective fate.
There are plenty of tools that help you gain a deeper understanding of the who, what, and where of your audience. Nielsen provides a CPR (Control Panel Report), for example. Of course, The Ratings Experts here at Research Director, Inc. have several tools that can help you do an even deeper dive…
I am a huge fan of Bob Hoffman, aka The Ad Contrarian. He is a former advertising executive who is not afraid to take his former industry to task. He also has a sharp insight into how advertising should work.
His most recent email contained an interesting thought…
Are you prepared for the hot categories for this year? Do you know what categories will be strong for your market and station? Some of the top categories expected to be strong in 2023 include Technology, Education, Auto Repair, and Healthcare. Are you ready to show advertisers the value of partnering with your station(s) to help them grow their business?
As kids growing up in downstate Illinois, we listened to WLS. Frankly, that Top 40 AM radio station was the only one we could get during the day (yes, I’m that old) with the music we were interested in listening to – as in, sorry, not country. But I only found out this year why the call letters for WLS were W-L-S. Originally owned by Sears, the call was to mark Sears as the “World’s Largest Store.” And then I got curious…
