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Radio has traditionally been built around Morning Drive. That is where all the resources – and “entertainment” – has been focused for decades, at least when it comes to stations that focus on music. This industry muscle memory has been hard to shake.
In our previous blog, Karen outlined the new categories available in Scarborough. While this is traditionally a sales tool used to generate category ideas, Scarborough is also a great tool for savvy programmers.
We all know the cliché “content is king.” What we need to add is – content is hard. The ravenous demand for content has never been greater. Generating salient and consistent content has become an art form.
This is where Scarborough can be a boon to programmers and on-air performers. The latest report has been released to all markets. Here are some ways you can use the data to improve your product.
Each fall, Nielsen Audio releases their second Scarborough survey of the year. This is the time in which several new categories and answer choices are updated. Usually, you will see many new choices, yet not much in the way of new categories. Well, I am excited to say that this year, it is packed with some new and revenue-enhancing categories!
Keep reading to see the highlights on how you can grow your 2023 revenue!
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It has been said that radio is not rocket science. However, we can often overcomplicate things. If you program in a PPM market, you know the margins between a great book or a bad one can come down to a handful of meters. Before you pop the cork or revamp all your clocks, take a step back.
There are generally four things that can affect your station’s ratings…
Do you ever find yourself struggling to show an advertiser your station’s efficiency in delivering potential consumers to their store? Do you wish you had a way to show the purchasing power of your listeners?
The answer is simple…use Closing Ratios!
