November 10, 2020
There seems to be a real split of opinions with Nielsen’s latest announcement on removing non-subscribers for some of their data sets (Subscriber First Reporting Policy). Please be aware that this will mostly affect the systems that advertising agencies use to select and price radio station schedules. Many of the tools that radio stations use, such as Tapscan, will still include these non-subscribers.
So, what do you need to know to prepare for this switch?
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October 29, 2020
Starting with the October PPM report, Nielsen Audio began applying modeling to help more accurately account for listening that is being done via headphones, but not being captured by the PPM device. While this modification is a positive move in getting closer to capturing all radio listening, there are definite winners and losers.
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October 26, 2020
Every year, Nielsen Audio updates the population estimates for all of their markets. These new population estimates will be seen in PPM markets with the October survey, diary CDM markets with the October (August-October) survey, and diary 2-book markets with the Fall survey.
Why are changes in your market’s population estimates important?
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October 13, 2020
Forget the Nielsen Audio estimates, you are losing cume every day. Sometimes, for reasons outside of your control, a certain portion of those who have tuned into your radio station in the past stop listening.
Why?
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October 6, 2020
The recent release of Edison Research’s Infinite Dial data supports what most radio professionals already know. An increasing number of radio listeners are accessing the medium through non-traditional means.
The study goes into great detail on how P1s of various formats are becoming increasingly dependent on the use of devices like smart speakers. This is even more pronounced along generational fault lines. The much-sought-after younger demos are, quite naturally, more tech savvy than their older counterparts. This shows that radio’s future is still bright with the digital natives.
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