May 29, 2020
To say that “times they are a-changin” would be the grossest understatement of the last 20 years. Even before the pandemic-inspired shutdown strangled our economy, business as usual had been disrupted. Likely forever.
What the pandemic has probably accelerated is the dramatic rise in online shopping. While Amazon certainly created the category, we have reached a point where anything you want can be delivered to your front door.
This does have dramatic implications for radio. And it all comes down to a quaint term – customer service.
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May 18, 2020
Clearly the COVID-19 crisis has changed people’s lifestyles and therefore their radio listening. In coordination with Cornerstone Research (XTrends), Research Director, Inc. has been tracking changes in radio listening in PPM markets. The shift in listening has been incredible.
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May 15, 2020
Former Arizona Cardinals coach Dennis Green once uttered one of the classic sports quotes: “They are what we thought they were …” In the era of coronavirus-impacted listening, this applies to just about every radio station.
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May 7, 2020
Before the FCC loosened their ownership limits, broadcasters could only own two stations (one AM and one FM) in a given market. At that time many markets had local market groups to help the radio broadcasters in their market.
Organizations like the SCBA (Southern California Broadcasters Association) were vital to the success of our industry on a local market level. While many of them had the primary duty of promoting radio to advertisers, they did so much more.
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May 4, 2020
I was always taught to read a product’s instructions before using. No, this is not about the proper use of disinfectants. Instead, this is about Nielsen’s instructions on how to use their reports during these constantly changing times.
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To say that “times they are a-changin” would be the grossest understatement of the last 20 years. Even before the pandemic-inspired shutdown strangled our economy, business as usual had been disrupted. Likely forever.