April 29, 2020
This may fall under the heading of “too soon,” but the pandemic is serving as a giant wake-up call for the radio industry.
Across the country, we are seeing PUMMs and cumes decline for most formats except those that deal in information.
The good news is that listeners know where they can turn for vital, local information. Radio has always served this need and continues to do so in grand fashion. The audience for news and information programming has exploded. Why? Because listeners have an expectation that radio can deliver when needed. In a normal life this need is variable, but will we ever return to normal?
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April 23, 2020
Weathering the Storm – A Market Manager’s Perspective
Recently we have shared how sales managers and programmers have adapted to the new reality of COVID-19. Now we talk with two of our industry’s top market managers on how they are guiding their ship through these turbulent waters.
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April 17, 2020
Recently, Research Director, Inc. got perspectives from three sales managers on how they have adjusted their operations as COVID-19 has impacted every portion of our economy. Today, we publish perspectives from three leaders on the programming side, to hear how they are handling their operations and serving their listeners.
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April 8, 2020
Next week, Nielsen will be releasing the March survey data (survey dates February 27-March 25). While many consider this a 28-day survey, in reality it isn’t; it’s really 28 one-day surveys. Typically this is not a significant issue, but as I will explain shortly, it might be with this survey.
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April 1, 2020
In recent weeks, Research Director, Inc. has written blogs on the importance of marketing during an economic downturn. We have also written about companies that advertised during the 1929 Great Depression and how that led to long-term success.
Now, we have interviewed a selection of professionals who oversee sales teams in order to understand how they are handling the present crisis with both their employees and their advertisers.
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This may fall under the heading of “too soon,” but the pandemic is serving as a giant wake-up call for the radio industry.