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At the recent All Access Worldwide Radio Summit, Nielsen displayed the latest devices that will capture participants’ radio listening. Unlike the present PPM device, in my personal opinion, this new device is a game changer. So what is so special about these new PPM devices?
It’s certainly no secret that the type of music you listen to can and does affect your mood. Feeling angry and confused? Maybe you’ll listen to Come As You Are by Nirvana. In a good mood and feeling a little defiant and cheeky? Perhaps it’s time for Beyoncé’s Put A Ring On It. And for me, after a particularly nasty break-up when I was in my mid-20s, I turned to Wasted Time by the Eagles, hoping I might find some comfort and clarity after the 430th repetition.
Remember a couple of years ago when Nielsen announced Total Audience Measurement? And, remember our excitement about the prospect of a single ratings metric that combines all audio listening in your market?
Relationship building is the core of all modern selling methods. Your ability to improve and maintain long-term client relationships is the foundation for your success in the media industry. Relationship building requires a clear understanding of the dynamics of the selling process as they are experienced by your clients.
For decades, radio stations have been beaten up because advertisers did not like the “environment” that surrounded their ad message. In the ‘70s and ‘80s many advertisers did not want their message associated with rock music. In the ‘90’s they stayed away from hip hop. Now, many advertisers are staying away from talk programs, not because their audience is wrong, but because they’re afraid to be associated with the station’s content.
