July 31, 2014
Not too long ago I was stuck in traffic behind an HVAC van. With nothing better to do, I read the services this particular company offered. One word in big, bold letters stopped me cold – FURNANCE.
Now, I knew they had meant to offer services in regards to a furnace, but their typo led me to speculate several things about this company. 1) Were they truly ignorant of the correct spelling? 2) Had they made a small mistake? 3) But if so, which was true: Were they too cheap or too unconcerned to correct it?
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July 17, 2014
Can You Hear Me Now … Can You Hear Me Now … TIME TO PAY ATTENTION!!!!!!!!
The current economic situation is forcing consumers to make tough choices that affect almost every spending category. Fundamental ideas are changing and basic concepts are being altered. We need to start paying attention to the details in order to thrive in this changing economy.
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July 10, 2014
One major goal of any company is to increase revenue. In order to achieve this goal efficiently and effectively, companies must constantly pay attention to the changing times and ever-growing needs of their clients. Anticipating the needs of clients is critical to the sales process by allowing you to adapt and evolve with the times.
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June 19, 2014
Americans’ lives have changed drastically over the past 15 years. Arbitron and now Nielsen Audio has had to respond to those changes through an ever-evolving radio ratings service. Today we put our focus on the qualitative diary, utilized in well over 100 radio metros, by comparing a diary from 1998 to one from last year.
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June 4, 2014
There has been a perception that Arbitron’s (now Nielsen) transition to PPM in the country’s largest markets has resulted in ratings compression. It is a hard idea to refute when you look at an AQH rating ranker and find multiple stations tied with a 0.5 (for example), and often only 0.1 or 0.2 of a rating point can separate a dozen radio stations in a given market. If you accept the notion that perception is reality, then all of these stations are tied, and on a cost per point basis there is no difference.
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