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In the 1890s, the carbonated drink Coca-Cola was introduced. During World War II, Coke announced that it would be anywhere that U.S. troops were. This resulted in Coke developing a global strategy. It’s hard to find any corner of the planet where Coke does not have a presence. This has resulted in unmatched brand recognition.
The key to a happy client is excellent customer service. With the development of Internet sources, Blackberry technology, and other forms of what I call “quick communication tools,” in today’s business, it is understood how the country and businesses alike have gotten away from the personal touch of communicating with a human being.
Each year, effective with the October PPM and Fall diary books, updated population numbers are incorporated into Nielsen Audio’s radio audience estimates. Changes within a station’s key demographic can significantly impact its ratings, even if panelists’ or diarykeepers’ listening hasn’t changed at all.
Let’s face the facts; we would all like to be more successful in our sales careers. Regardless of what our hurdles may be, we can probably agree that we crave more time for our sales efforts. After all, the more time we spend contacting prospects, the more likely we are to get a sale (to use a common sports analogy, “You miss 100% of the shots you don’t take”).
A good sales person knows the features of their product or service like the back of their hand. They can paint a picture of their company for the customer that makes them sound as grand as the ceiling of the Sistine Chapel. But does the customer want to buy the features of a company? No. They want to know what’s in it for them.
