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In 1980, I was working at a Washington, DC radio station and my program director said, “I don’t care how many people are listening to my radio station, I care how many diarykeepers think they are listening to my station.” While still true in diary markets, this philosophy needs to be updated for PPM.
It was made abundantly clear in the most recent Infinite Dial 2014 presentation by Edison Research and Triton Digital that Internet audio is a real threat to the share of ear that AM/FM has enjoyed for decades. And, it is even clearer that Pandora is currently the leading player in that space, though this segment is constantly evolving.
Over the past year, the discussion of the digital dash has dominated the conversation about the unique relationship that the automobile has with radio. A car was once described as a radio with four wheels. No matter what your opinion is on the digital dash, it is only one aspect of this complicated relationship that radio and the car have.
Timing is everything. We’ve heard this expression many times, but have you used it lately to your advantage in the radio sales arena? Its relevance to the power of radio is something that carries great worth, and needs to be emphasized throughout our industry.
Once upon a time in a land far, far, far away radio was very unique. The theater of the mind was in full swing where radio personalities pulled out all of the bells and whistles (no literally they used bells and whistles) in order to entertain their audience. There would be dedicated family time, when all members of the household would gather around the radio to tune in to their favorite radio personality or show. Shows like Amos & Andy, Old Gold on Broadway, War of the Worlds, and The Saint to name a few.
