January 23, 2014
Radio functions as an effective medium for communication and it also plays an important role in educating the public. Radio not only helps to inform the public; it also inspires the public to want to learn more. Radio helps to shape people’s attitudes, people’s interests, and people’s opinions. Because of Radio’s ability to be with us at home, in the car, or at work, and regardless of one’s age, race, gender, the time of day, or listening location, people depend on Radio for its educational and informational content.
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January 16, 2014
Today we begin a six-part series highlighting the advantages of radio as an advertising medium. Our first blog discusses how radio offers both tremendous reach and amazing targetability.
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January 9, 2014
How does the advertising community perceive your station? Do they understand who your target audience really is? Even if advertisers’ perceptions aren’t true or fair, perception becomes reality and then becomes a potential objection that you need to address.
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December 19, 2013
Few advertising options have the advantage that radio offers – great reach to a loyal audience with close proximity to their shopping occasions. With radio, an advertiser can reach 92% of the U.S. population(1). Just as important is the fact that these consumers are typically loyal to a specific station. The goodwill that radio has with target consumers is invaluable. Audience loyalty increases frequency, which is very important to advertisers. Loyalty greatly increases the chance that their message will be heard by this continually tuned-in audience.
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December 11, 2013
This might seem like a stupid question. The Red Sox just won the World Series. The city of Boston held a parade with over one million adoring fans cheering their home-town heroes. Conversely, the Astros finished the 2013 season with the worst record in baseball, losing 111 games. During many games, the stadium was mostly empty of fans.
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