RATINGS ANALYSIS SERVICE
Proprietary Data Analysis Tools + Strategic Consulting Services = Actionable Insights
Spend less time running reports and more time strategizing. Veteran programmer Steve Allan serves as your Programming Research Consultant, using our proprietary data analysis tools to interpret your ratings and provide you with powerful insights that enable you to make better (and quicker) decisions. In short, we help you win in the ratings!
Here’s What’s in our arsenal
Within minutes of your data release, this report appears in your in-box. At a glance you’ll know how well your station performed, as well as your key competitors. Plus, we tell you how well Nielsen’s sample represented the population in your market. You’ll know more, much faster, and without running a bunch of reports.
Look at your station, competitors, and format on a quarter-hour by quarter-hour basis. What features are working? Are your stop sets in the right place? Are you taking full advantage of market listening habits? And, how close are you to boosting your ratings in a particular daypart? This is like a CT scan of your station’s numbers.
HOT ZIP REPORT
This exclusive report breaks down your market by zip code and station. You’ll instantly know where your listening is coming from and how much you are getting from each zip code, allowing you to target your hot zones as well as your competitors’. We take the guesswork out of precision marketing.
EXACT AGE REPORT
Like the Hot Zip Report, our innovative Exact Age Report analyzes your ratings on a granular level to pinpoint the demographics that are contributing the most to your estimates, your competitors’ estimates, and overall market listening.
No radio station exists in a vacuum. Format Tracker delivers programmers a 360 degree view of what’s happening in their market in order to understand how changes within their format, changes with other formats, changes in market listening levels, and changes in Nielsen’s sample have affected their station’s numbers.
Snapshot is a quick-reference report showing how your stations rank and trend for AQH, Cume, and TSL for 96 various demos. Color coding helps identify areas where the station may be excelling or under-performing.
CUSTOM PROGRAMMING REPORTS
Every market, station, and situation is different. Share your dilemma with us and we’ll add a dash of creativity to zero in on the information you really need.
We conduct live programming review webinars to help you figure out why your ratings changed, as well as your strengths and opportunities.