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Hot Topics

Finishing Strong

July 18, 2013

Get expert advice as you prepare for the critical Fall ratings period.

Key Points:

  • The 2013 success of your station is dependent on what you do in the next few weeks.
  • Ask the experts and get some free help.
  • Prepare for success using all the tools at your disposal, especially those that cost you nothing.

The Fall book is closer than you think

No matter how the first half of the year has gone for your station, the next few weeks are critical. How you impact listening during the critical Fall ratings period will determine how 2013 ends for you. Right now you are either preparing to win or preparing to fail as you determine your programming and marketing strategy, and time is of the essence.

Fail to plan





Two free weapons for your station

To help you prepare, over the next few weeks, we will combine the expertise of two ratings battlefield warriors to help you get ready.

Answers for free

Marc Greenspan of Research Director, Inc. and Eric Corwin of Impact Target Marketing will answer your questions on what is working best in 2013 to improve ratings. Click here now.

The experts

Marc helped found Research Director, Inc. in 1991, and has been working with ratings since 1984 when he started at Arbitron. He has reviewed ratings data for hundreds of stations and is a recognized expert in market research and methodology for both meter and diary-based markets.

Eric Corwin has been doing direct marketing for radio stations for more than twenty years, working with hundreds of stations in all formats with one of the most successful track records in the industry. Most recently, he developed SmartRadio Rewards, the first mobile app of its kind to help impact station’s ratings as a listener moves throughout their day. Prior to starting Impact in the early 1990’s, Eric worked in the radio business at Boston stations.

Act this week

Now it is your turn. Ask these two experts anything. You are guaranteed a personal reply. Watch this space, too, because we will share some of the hot topics (no names or stations) with our email readers. Benefit from two unique points of view at no charge.

There is still time to finish strong in 2013. Send your questions now and benefit freely from the expertise of two trusted warriors on the ratings battlefield. You are not alone.