December 19, 2024
We’re back with the final best of Hot Topics before the kids rush down the stairs to tear open presents and stockings. This week we go all the way back to 2012, *echoes* … 12 … 12 … 12.
Christmas music has been playing for weeks now. Christmas music has been playing for weeks now. For some stations, switching to an “All Christmas” format is a definite gift. Those gifts will come in the form of larger cumes and increased listening, which results in larger average quarter hour (AQH).
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December 12, 2024
RDI is back with the Best of Hot Topics holiday edition. We’re busy preparing for the December book by throwing up tinsel like it’s going out of style. As a result we decided to re-run some older articles that are still extremely relevant.
In 2020 Inside Radio posted an analysis of the Holiday 2019 survey. To refresh your memory the link is below.
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December 5, 2024
Research Director, Inc. is preparing for the arrival of the December book (and the big guy). To that end we decided to dive into our archives and find our best Yuletide content. Who doesn’t like a leftover turkey sandwich and blog?
Way back in 2019 the December book had just been released and it gave us the first glimpse of the power of Christmas music. Almost every station that made the switch saw a dramatic increase in their shares. But, when you look under the hood, you may find a completely different story.
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December 2, 2024
Welcome back. By now you’ve hopefully made it over the river and through the woods, past the TSA checkpoints and around the idiots on the interstates. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the turkey trotters from XTRENDS – have fully recovered from our food comas and are here to bring you the final installment of the NOVEMBER survey.
This one ran from OCTOBER 10TH through NOVEMBER 6TH. There was a three-day sale weekend and a conspicuous election during that span. And it was the final untainted book of the year. Let us begin…
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November 27, 2024
Merrily we roll along through the survey known as NOVEMBER. Well, we’re not actually merry about the survey itself, but we are pleased that this is the final book of the year that has not been spoiled by overpowering pine-scented vapors wafting throughout the land. This is just another one of your garden variety books. It began on OCTOBER 10TH and shuffled off this mortal coil on NOVEMBER 6TH. There was a three-day weekend, better known for appliance and furniture sales, and some sort of national election.
As always, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the data diviners from XTRENDS – are here to peel back the layers and reveal NIELSEN’s version of reality.
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