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Obamacare … Why Do We Care?

October 3, 2013

Radio cares because of one word … OPPORTUNITY!  The Affordable Care Act (ACA), or Obamacare, will bring a number of different opportunities to radio’s door.

Below are just some opportunities that Radio can capitalize on:

  • Education – Based on a survey conducted by Kaiser (April, 2013), more than 2 out of 5 (42%) of all Americans are unaware the Affordable Care Act was the law, even though this law passed in 2010. Radio has a strong presence in American lives on a daily/weekly basis. Radio reaches more than 242 million Americans each week. Because of this massive reach, radio will do an excellent job educating the public and getting the word out regarding the Affordable Care Act.
  • Recruitment – There are a number of states that are considered federally run. These states will be awarded monies from the government to local health departments, clinics, medical centers, etc., for the purpose of hiring new staff to educate and assist the public with the enrollment process. No other medium can get the word out like Radio can that a company is hiring.
  • Branding – Health insurance companies have to get their message out to the public regarding what will be offered (pricing, health coverage, different options, etc.). There are going to be an overwhelming number of companies vying for people to select them. How can people select them, if they are not aware of what they are offering? Plus, I’m sure there will be a number of new companies coming into the marketplace trying to establish themselves. These new companies will need the expertise of a strong sales team to help them build strategic solutions for their companies.
  • Health Wellness Fairs – Who better to spread the word about a health fair than your favorite Radio Personality? Radio Personalities have the power to engage their listeners. Radio Personalities build strong relationships with their listeners. Because of this strong relationship, they have the power to influence listeners’ decisions. Listeners feel like Radio Personalities are one of their best friends. Advertisers truly benefit from this because if Radio Personalities believe and support your products/services, so will their listeners.

These are just a few ways that Radio will benefit from the Affordable Care Act (ACA), Obamacare, which became law on October 1, 2013. One thing to remember, this will be long-term money for radio because the marketplace and enrollment process is something that will need to take place every year. The Affordable Care Act (ACA) is a door that has opened, and with every open door comes new opportunity. It is our choice now what we do with this new opportunity. Do we take advantage of it and walk through the door or do we close the door?

-Nakia Smith, Sr. Sales Research Consultant