Radio and Political Spending in 2016: Getting What We Deserve
November 3, 2015
It’s no secret that the radio industry is ready to rake in some extra cash as political advertising takes center stage. In fact, a projected $11.38 billion dollars will be spent on political advertising in 2016. Staying true to our commitment to the industry, we want to help you win.
Radio is expected to receive 7% of this spending, and we deserve more. On Thursday, November 5th at 1:30pm ET, Research Director, Inc. will be hosting a live webinar in an effort to assist with radio’s growth in the political arena.
Included in the presentation:
– Where political ad dollars are projected to go
– How the projected ad spend compares to actual media consumption
– What defines each political party – who they are, when they can be reached, and what media they’re consuming
– Strategies for earning a larger share of political ad dollars
UPDATE: Missed the webinar? Download it now from our Presentations page.