The Ammo You Need to Go Head-to-Head with Pureplays
April 8, 2016
Yesterday I presented our latest industry webinar, “Radio and Pureplays: Keeping the Ad Dollars that Belong to Us.” Take a look at some of the highlights and see what you can use to your advantage.
Pureplays are stealing a portion of radio’s advertising dollars. In an effort to hold on to the dollars that belong to our industry, we need to tell our story.
- Radio delivers an incredibly impressive ROI, often times eclipsing a 10:1 ratio.
- The time spent with radio on a daily basis is nearly 8 times higher than time spent with Pandora, and well over 15 times higher than Spotify.
- New Pandora users are spending less time with the service than in previous years, and usage levels drop significantly after the first 12 months of using Pandora.
- Pandora does not replace radio as an audio entertainment option. In fact, Pandora users typically have radio listening levels that are much higher than the average radio listener.
-Tyler Plahanski, CRMC, Sales & Marketing Associate