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The Ammo You Need to Go Head-to-Head with Pureplays

April 8, 2016

Yesterday I presented our latest industry webinar, “Radio and Pureplays: Keeping the Ad Dollars that Belong to Us.” Take a look at some of the highlights and see what you can use to your advantage.

Pureplays are stealing a portion of radio’s advertising dollars. In an effort to hold on to the dollars that belong to our industry, we need to tell our story.

  • Radio delivers an incredibly impressive ROI, often times eclipsing a 10:1 ratio.
  • The time spent with radio on a daily basis is nearly 8 times higher than time spent with Pandora, and well over 15 times higher than Spotify.
  • New Pandora users are spending less time with the service than in previous years, and usage levels drop significantly after the first 12 months of using Pandora.
  • Pandora does not replace radio as an audio entertainment option. In fact, Pandora users typically have radio listening levels that are much higher than the average radio listener.

Download the presentation here.

-Tyler Plahanski, CRMC, Sales & Marketing Associate

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