Do you know what Nielsen is up to?

March 10, 2022

We’re not launching some tinfoil hat conspiracy theory. It’s a legitimate question.

Nielsen’s services are ever evolving. This is a good thing. It is also vital that you are up to date with all of these changes. While we never advocate playing the “ratings game,” you do need to be fully aware of the rules of engagement.

Now, Nielsen does a fine job of communicating their changes – or issues – to their subscribers. However, in a world of never-ending emails, you may miss a communique or two. You can always play catch-up by accessing your Nielsen portal.

Or you can take advantage of a new feature on our website. We just launched our Nielsen Bulletin Board. It is our way to keep you informed with clear, simple, no-spin explanations of changes in Nielsen’s services.

We have always maintained that there are four things that can affect your station’s ratings:

• Something you have done – format change, new morning show, implementing a music test, etc.
• Something your competition has done – a marketing campaign, major promotion, etc.
• Something that has happened in your market – Christmas music, severe weather, sports, etc.
• Something Nielsen has done – this is where we come in.

Our Nielsen Bulletin Board will keep you abreast of any changes in their services. The most recent example is their announcement of how supply chain issues have affected their ability to produce PPM devices.

Our new Nielsen Bulletin Board is open to all in the radio industry – clients and non-clients alike. Please feel free to check in any time to make sure you are up to date.

You can access the page here.

Of course, the team at Research Director, Inc. does much more than staying current with the changes at Nielsen. Every single stinkin’ survey, we roll up our sleeves and dive deeply into the data to provide our clients with a clear view of what is going on with their numbers, as well as street-ready sales materials to increase your revenue. They don’t call us The Ratings Experts for nothing.

We stand ready to help you take full advantage of your data so you can win the ratings game. For more info on how that works, click here.

-Steve Allan, Programming Research Consultant

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