Client Requests


Your custom request has been sent. We’ll contact you if we have any additional questions.

* Indicates a required field.

  • MM slash DD slash YYYY
  • This field is for validation purposes and should be left unchanged.

Hot Topics


April 15, 2024

MARCH is an interesting term. Sure, it’s the third month of the year. But it is also a verb (“Forward march!”) And it can be a plural noun (Google “The Welsh Marches”) However, it is probably best known as the first name of a famous rabbit.

For our purposes, the term is the NIELSEN designation for the third survey of the year. This one began its, uh, march on Leap Day and came to a halt on MARCH 27TH. It featured no official holidays – unless you celebrate green beer – but it did require many of us to re-learn how to set the clock on our microwaves.

The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with those masters of the numerical dark arts at XTRENDS – now bring you the latest in the ratings game:

NEW YORK: I Heart A Threesome

Wait, that didn’t come out right.… For the second straight survey, the top three positions on the 6+ leaderboard belonged to one cluster. For well over a year, the top two slots were occupied by iHEARTMEDIA AC WLTW (106.7 LITE FM), which had its best Frosty-free share in over a year (8.4-8.6), and iHEARTMEDIA Classic Rock WAXQ (Q104.3) (6.9-6.9).  Coming in at #3 again was iHEARTMEDIA Pop CHR WHTZ (Z100) (5.6-5.2). AUDACY Classic Hits WCBS stepped up to #4 (4.6-4.9), while AUDACY News WINS (1010 WINS) advanced two squares to #5 (4.5-4.6). The station gained an additional 0.4 share from its stream. MEDIACO Urban AC WBLS was forced to move down to #6 (4.6-4.5).  NEW YORK PUBLIC RADIO N/T WNYC fell from #4 to #9 (4.7-4.0), where it was in league with iHEARTMEDIA Hot AC WKTU (4.2-4.0) and RED APPLE RADIO N/T WABC-A (3.8-4.0). As per usual, WLTW had the most cume (3,578,100-3,660,800) – a 2.3% increase. The market rose by 0.4%.

The top five slots on the 25-54 chart were relatively unchanged from last month, but four of the five stations had down books. WHTZ moved back up to #1, which displaced its cluster mate as WLTW had to step down to #2. WKTU repeated at #3, while SBS Spanish Tropical WSKQ (MEGA 97.9) was back at #4 with its fifth consecutive up book. WAXQ remained at #5.

WLTW was #1 18-34 for the eleventh straight survey and hit double digits for the eighth time during that span. WSKQ was up three places to #2 with its best showing in over a year, yet it still trailed the leader by about four and a half shares. WHTZ remained at #3 as it ended a solid two-book surge, while WAXQ repeated at #4 with a down book. WKTU fell from #2 to #5. The stations at #2 through #5 were all within a half share of each other.

Though it was off slightly, WLTW cruised to its second consecutive 18-49 victory. WHTZ fell a bit further off the base while maintaining its hold on the #2 position. WSKQ moved up to #3 with its highest score in over a year, while WKTU dipped to #4 with a modest decrease. WAXQ stepped down to #5 with its first down book since DECEMBER.

LOS ANGELES: Flat Earthers Rejoice

Your prophecy came true! AUDACY Classic Hits KRTH (K-EARTH 101) was flat 6+ (6.0-6.0) but the station stood alone at #1. That’s because iHEARTMEDIA AC KOST dipped to #2 with its smallest share since NOVEMBER (6.0-5.6). iHEARTMEDIA N/T KFI-A repeated at #3 (5.4-5.5), while iHEARTMEDIA Hot AC KBIG (104.3 MYFM) was a somewhat distant #4 (5.0-4.5). AUDACY Urban AC KTWV (94.7 THE WAVE) remained tied at #5 (4.3-4.2) but with a new partner. TELEVISAUNIVISION Spanish Contemporary KLVE (K-LOVE 107.5) moved in from #8 with its best book since JUNE (3.7-4.2). iHEARTMEDIA Pop CHR KIIS (102.7 KISS FM) slipped to #7 (4.3-4.1). After taking the last four books off, KRTH was back as the cume leader with a 4.4% increase (2,071,900-2,163,700). The market gained 1.3%.

The top five on the 25-54 leaderboard were exactly where we left them last time. KOST was #1 for the fifth book in a row with a slight decrease. KBIG was #2 while KRTH was #3 – both stations also had tiny decreases. KIIS was #4 with a small decrease, while KLVE remained at #5 with a slight increase. Making a bid to join that prestigious group was TELEVISAUNIVISION Spanish Adult Hits KRCD (103.9/98.3 RECUERDO), which was up three places to #6 with its best showing in over a year.

The 18-34 arena was both topsy and turvy. KIIS stepped up to #1 despite a small decrease. It had company as KLVE launched itself from #8 with its highest share in over a year. KBIG repeated at #3 with its lowest mark in over a year. It was partnered with KOST, which saw its four-book demo winning streak come to a close. KRTH was back at #5 with a slight increase. Things were pretty tight after that as witnessed by MERUELO Rhythmic CHR KPWR (POWER 106 FM) rising from #10 to #6 with only the slightest of increases. AUDACY Alternative KROQ dropped from #5 to #8. AUDACY Adult Hits KCBS (93.1 JACK FM) fell from #4 to #9 with its lowest score in exactly a year. It was joined in that space by SBS Spanish Contemporary KXOL (MEGA 96.3) and iHEARTMEDIA Alternative KYSR (ALT 98.7).

What are the odds? Three stations moved up and into a tie at #1 18-49. KBIG, KRTH and KIIS were #2, #3 and #4 respectively before they made that mad dash. KOST was the previous leader and it landed at #4 and just missed making it a four-way tie. KLVE repeated at #5 with a solid increase. It was met there by KRCD, which advanced from #9 with its best showing in over a year. SBS Mexican Regional KLAX (LA RAZA 97.9) and KYSR has been tied at #5. KLAX slipped to #7 with a slight decrease, while KYSR dropped to #10 with its lowest total since DECEMBER.

CHICAGO:  Lite ‘Em Up

For the sixth book in a row – and thirteenth time in the last 14 surveys – iHEARTMEDIA AC WLIT (93.9 LITE FM) was #1 6+ (6.7-6.8). The object in its rearview mirror was HUBBARD Classic Rock WDRV (THE DRIVE 97.1), which repeated at #2 (6.6-6.6). iHEARTMEDIA Urban AC WVAZ (V103) inched up to #3 (5.1-5.5), which pushed AUDACY News WBBM-A down to #4 (5.4-5.4). AUDACY AAA WXRT was back at #5 (5.0-5.0). WLIT was still in cume control (1,296,200-1,391,800) – a 7.4% increase. The market was up by 0.1%.

For the third book in a row, TELEVISAUNIVISION Mexican Regional WOJO (QUÉ BUENA 105.1) and WLIT were #1 and #2, respectively, with the 25-54 crowd. Both stations were down this survey and were separated by about a share. WXRT was back at #3 with a slight increase, while WVAZ was up two spots to #4 with its best outing since everything was all merry and jolly and stuff. CUMULUS Classic Hits WLS posted its best number since APRIL as it advanced from #8 to #5. These moves knocked two stations out of the top five. WDRV backed up to #6, while AUDACY Country WUSN (US99) drifted down to #7. Both stations had small decreases.

This was the third straight convincing 18-34 win for WOJO. Despite a down book, the station had about a share and a half lead over iHEARTMEDIA Urban Contemporary WGCI, which regained most of last month’s huge share loss as it rose from #6 to #2. iHEARTMEDIA Pop CHR WKSC (103.5 KISS FM) repeated at #3 with a slight decrease. WUSN slipped from #2 to #4 and was tied with the stationary WLIT. WDRV dropped from a tie at #4 to #7 as it returned a chunk of last month’s sizeable share increase.

For over a year, the top two 18-49 stations have been WOJO and WLIT. This was the third straight survey that they finished in first and second, respectively. The next two stations landed their largest shares in over a year. WVAZ leapt from #8 to #3, while iHEARTMEDIA Mainstream Rock WCHI (ROCK 95.5) held steady at #4. WDRV reversed its course from #3 to #5. WUSN and AUDACY Rhythmic Oldies WBMX (104.3 JAMS) dropped from a tie at #5 to #9 and #10, respectively. While this looks bad on paper, WUSN, in particular, was only about a half-share away from returning to the top five.

Shameless self-promotional interlude: We can save you time and dig really deep into your numbers so you can spend your time on all that other stuff you do. Check it out.

SAN FRANCISCO: Towering Above The Competition

Once again, BONNEVILLE AC KOIT was the clear 6+ leader (8.7-8.4). KQED INC. N/T KQED was back at #2 (7.6-7.2), while AUDACY News KCBS-A was sitting at #3 for the sixth book in a row (6.7-6.5). BONNEVILLE Pop CHR KMVQ (99.7 NOW) was #4 for the seventh straight survey (6.1-5.6). Coming in at a distant #5 again was iHEARTMEDIA Soft AC KISQ (98.1 THE BREEZE) (4.6-4.4). This time it was forced to share as iHEARTMEDIA Hot AC KIOI (STAR 101.3) moved up a slot with its best book since JULY (3.7-4.4). Despite a 1.9% decrease, KOIT was still the cume commander (1,226,700-1,203,500). The market rose by 1.1%.

KOIT continued to dominate the 25-54 expanse as it opened up a nearly three share lead over #2 KMVQ. iHEARTMEDIA Rhythmic CHR KMEL had its best outing since DECEMBER as it stepped up to #3. KISQ dipped to #4 as it gave back most of last month’s huge increase. KIOI rebounded from a down book to rise from #8 to #5. Just a click behind at #6 was KQED, which was also in rebound mode. AUDACY Alternative KITS (LIVE 105) and SBS Mexican Regional KRZZ (93.3 LA RAZA) were no longer tied at #5. KITS slipped to #7 with a small share loss, while KRZZ ended up at #11, though it was only about a share outside of the top five.

KOIT was in its customary #1 position with the 18-34 folks. The station also recorded its eighth straight double-digit book. KMEL bounced back strongly from a down book to move up to #2, while KMVQ dipped to #3 as it ended a robust three-book surge. KITS stepped up to #4, despite landing its lowest number since OCTOBER. AUDACY Rhythmic AC KRBQ (102.1 JAMS) made the leap o’ the month as it rocketed from #17 to #5, doubling its previous share in the process. KRZZ slipped to #6 and was tied with KISQ, which remained in place, and CUMULUS Classic Rock KSAN (107.7 THE BONE), which turned it up from #11.

To the surprise of no one, KOIT was #1 18-49 again. It held more than a two-share lead over #2 KMVQ. KMEL had its first up book since DECEMBER to advance two squares to #3. KISQ dipped to #4, while KITS rose to #5 with a slight decrease. KRZZ fell from #4 to #10.


There were six – count ‘em – six stations within a share of the 6+ lead. TELEVISAUNIVISION Mexican Regional KLNO (QUÉ BUENA 94.1) was back at #1 with its best book since OCTOBER (4.9-5.1). Two stations moved up to forge a tie at #2. SERVICE Urban AC KRNB (SMOOTH R&B 105.7) inched up from #3 (4.8-4.7), while AUDACY Classic Hits KSPF (98.7 THE SPOT) regained all of last month’s lost share as it rose from #6 (4.2-4.7). AUDACY Adult Hits KJKK (100.3 JACK FM) had its best book in over a year (4.1-4.5) as it moved from #7 to #4. iHEARTMEDIA AC KDGE (STAR 102.1) slipped to #5 (4.8-4.2). It was tied with NORTH TEXAS PUBLIC RADIO N/T KERA, which vaulted from #8 (4.0-4.2). There was a three-way at #10 that featured two former members of the top five club.  CULUMUS Sports KTCK (1310AM/96.7FM THE TICKET) had its two-book winning streak snapped as it landed its smallest share in over a year (4.9-3.6). SALEM AC KLTY dropped from #5 (4.3-3.6), while CUMULUS N/T WBAP moved in from #12 (3.3-3.6). KDGE still had the most listeners (1,060,700-1,148,900) – an 8.3% increase. The market grew by 1.2%.

Though it was flat, KLNO maintained a comfortable lead over the rest of the 25-54 field. AUDACY Alternative KVIL (ALT 103.7) stepped up to #2 despite a slight decrease. KJKK jumped from #9 to #3 with a strong share increase. KERA rose two slots to #4 with a slight gain, while three stations found their way to the #5 watering hole. KTCK slid from #2 while its cluster bud – CUMULUS Country KSCS – stepped up from a tie at #6. KRNB leapt from #9 but with only a slight increase. The six stations sandwiched between #2 and #5 were separated by a half share. Two other stations were excused from the top five. iHEARTMEDIA Hot AC KDMX (MIX 102.9) slid from #4 to #9, while KDGE dropped six places to #11. It was tied with iHEARTMEDIA Pop CHR KHKS (106.1 KISS FM).

What a difference a year makes. Last MARCH KLNO was #12 18-34. The station has more than doubled its share since then as it repeated at #1 with its best book in over a year. KVIL moved up to #2 despite a slight decrease, while KHKS went from first to third as it returned a good portion of last month’s massive increase. KDGE was back at #4 but with a noticeable share loss. It was paired with KSCS, which stepped up from a tie at #5 as it bounced back from a down book. CUMULUS Country KPLX (99.5 THE WOLF) and KDMX were also at #5 last time. KPLX was up slightly as it moved down to #6, while KDMX ended up at #7.

KLNO dominated the 18-49 space for the second straight survey as it scored its biggest number since OCTOBER. KDGE remained at #2 but with its lowest mark since NOVEMBER. KVIL was also down but moved up to claim its share of second place. KSCS moved up two places to #5 with a slight increase. Meanwhile, KJKK also landed at #5 as it leapt from #11. KHKS slipped two slots to #7.

Thank you for the time. Feel free to forward the link to anyone you know who is a ratings geek like us:  www.ResearchDirectorInc.com/Hot-Topics. 

Round two is in the queue and will focus on HOUSTON, ATLANTA, WASHINGTON D.C., PHILADELPHIA and BOSTON in that order.

-Steve Allan, Programming Research Consultant

About XTrends: XTrends is radio’s favorite tool for reviewing ratings. Click here to see why all of radio’s major groups love XTrends!

About Research Director, Inc.: Research Director, Inc. is based in Annapolis, Maryland. We help radio stations’ programming and sales departments maximize the value of their research. For more information, visit  www.ResearchDirectorInc.com, call 410-295-6619, or e-mail info@ResearchDirectorInc.com or sallan@ResearchDirectorInc.com.