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The 3-Minute Difference

March 5, 2025

Tomorrow join Research Director, Inc.’s Steve Allan along with McVay Media President Mike McVay and Radio Ink Online Editor Cameron Coats for a LinkedIn Live event. They will discuss the fallout from the first month of ratings data under the new three-minute qualifier. This free event is presented by Radio Ink and sponsored by Marketron. While you may be diving into your numbers, here is a great opportunity to get a more global perspective on how this fundamental change to Nielsen ratings has rolled out.