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Time Won’t Let Me

June 12, 2025

Time Waits For No One

Your time is valuable—and it’s finite. Today’s radio programmers are juggling more responsibilities than ever. While we often joke about our ability to multi-task, the reality is that no one can truly master multiple tasks at once. There’s always something else pulling at our attention.

The Challenge: Making Time for What Matters

Let’s talk about radio ratings. As Ratings Experts, this is our raison d’être. When your ratings book is released, how much time do you actually spend downloading the data, running reports, and analyzing the results? If you’re lucky, you might have robust systems in place and the luxury to shut your door for a day to dive deep into the numbers.

But if you’re like most programmers, you’re looking for quick, top-line answers. The deep dive only happens when there’s a problem that needs solving.

The Solution: Insightful, Time-Saving Tools

That’s where we come in. Our proprietary ratings analysis tools and services are designed to be both insightful and time-saving—so you can focus on what matters most. Here’s a quick overview:

  • Instant Answer
    Delivered to your inbox within minutes of your data release. Instantly see how your station performed across dayparts and demos, as well as how you stack up against the competition. We even include notes to highlight the most important insights.
  • Exact Age
    Discover where AQH is being generated for every age cell in the market. Track these trends over time for every station in the book.
  • Hot Zip
    Like Exact Age, but for every zip code in your market—giving you hyper-local insights at a glance. Plus, the data is weighted, and often shows different top zip codes that the CPR reports.
  • Format Tracker
    Find out where market AQH is flowing, how PUMM is tracking for M25-54, and even how meter placement affected specific demos like Hispanic W35-44. All your questions, answered in one report.

More Than Just Reports

We don’t just hand you the numbers—we help you make sense of them. Think of us as an extension of your in-house research team. We’re your Nielsen whisperers. Ready to save time and gain a competitive edge? Let’s get started. Reach out to our marketing coordinator, Bethany Barsoian, at 410-295-6619 x36 or by email at bbarsoian@researchdirectorinc.com.

-Steve Allan, Programming Research Consultant

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