SALES SOLUTIONS
Open more doors. Be more persuasive. Sell more radio.
Research Director, Inc.’s Sales Solutions help you turn data into knowledge, and knowledge into revenue. Everything is customized to your station’s unique position and challenges, with branding that blends seamlessly with your existing marketing collateral.
You’re never alone when you work with us. You get a dedicated and experienced Client Services Consultant, backed by a team of Ratings Experts, supporting you 52 weeks a year.
With these tools you’ll never go on a sales call unarmed again
Nielsen Sales Package
The information is there but do you have the time to find it and refine it? We do. Research Director, Inc. will make sure you’ve got everything you need to hit the streets with the best quantitative research materials in your market.
Radio Buyer’s Guide
Don’t just sell – inform. Research Director, Inc.’s exclusive Radio Buyer’s Guide will make you the go-to resource for every agency in town or out.
Balance Buy
An interactive tool that helps quantify how well a proposed Radio buy delivers different segments of the population.
Qualitative Sales Package
Everyone plays the CPP game. Stand out from the competition. Sell the value of YOUR audience. Research Director, Inc. will find the stories that help your station earn its fair share and more.
Prospector
An excellent internal tool to help your salespeople focus on opportunities to grow non-transactional business.
Snapshot
Snapshot is a quick-reference report showing how your stations rank and trend for AQH, Cume, and TSL for 96 various demos. Color coding helps identify areas where the station may be excelling or under-performing.
Client Specific Presentations on Demand
Fast and effective. We tailor each presentation to your specific needs. Request online from the office or your phone with our proprietary C‑SPOTS interface.
Sales Team Training
Your Research Consultant conducts regular meetings so your team knows what they have and how to use it. Everyone will be on the streets with a consistent message about your station’s strengths and position in the market.
