Don’t Let Santa Steal Your Listeners

The Ratings Experts from Research Director, Inc. have two exclusive reports that can help you pinpoint your listeners in amazing detail.

The EXACT AGE REPORT outlines listening for your station – and every other station in your market that makes the book – by listeners’ age, gender, and ethnicity.

The HOT ZIP REPORT accomplishes the same feat for every zip code in your market.

These reports become exponentially more valuable when we trend all of this information so you can track the progress (or regress) of your listening audience. On top of that, they come with analysis and consultation from the Ratings Experts at Research Director, Inc.

When it comes to tracking changes in listening due to one or more stations in your market switching to Christmas music, you really need at least four surveys to get the full picture:

• November (10/14-11/10) – not affected by Christmas music
• December (11/11-12/8) – some survey days affected by Christmas music
• Holiday (12/9-1/5) – most survey days affected by Christmas music
• January (1/6-2/1) – back to “normal”

That’s why we’re offering this special deal…consider it an early Christmas present. Purchase our EXACT AGE REPORT and HOT ZIP REPORT for one survey and we’ll give you the other three months at a 75% discount. And since we’re feeling particularly jolly, we won’t even make you wait until the January book releases, we’ll give you both reports after each of the four surveys so you can get a head start.

Fill out the form below and we’ll contact you with details on how you can use these reports to help you win in the ratings.