We Don’t Have a Cookie Cutter Here

August 1, 2024

Artificial Intelligence has been trending lately, especially in the radio world. But the reality is that we’ve been dealing with AI for years. Stop me if you’ve never experienced the following:

You call your bank, a store, your doctor and you are greeted by a metallic sounding “Hello!” followed by various prerecorded ‘blah, blah, blah.’ You spend the next eight minutes screaming “Operator” into your phone before Skynet says “Okay, you want a representative. I just need a few more bits of information…” That’s when you succumb and realize you have lost.

At Research Director, Inc., we believe in the human touch. We work closely and personally with our clients to design sales materials that will close the deal. We are not about drop-down menus or AI-generated pitches. Every presentation we deliver is customized to meet the specific needs of our client and all of our materials are created with your station’s specific needs in focus. You won’t find any cookie cutters on the premises. Our goal is to uncover the very best data, allowing us to craft the most compelling story. We provide the ammunition to defend against any challenges or objections that come your way — and we know those are vast, especially in today’s current economic state.

We are in the field almost every single day and have good intelligence on what is happening in sales at a very local level, in markets both large and small.

Sure, you might be thinking – that’s easy to say. But prove it.

First, let me direct you to our Client Testimonials and Successes. These are not paid actors but real people who are fighting the good radio fight every day. And they are not saying these things if we weren’t making them money.

The client success stories we’ve posted are just a small fraction of what our clients have reported over the years.

Oh, we also have numbers to back that up. We started tracking how much revenue we have helped our clients generate in 2018 and to date that figure stands at $79,051,083! By the time you read this, that number will be even higher.

We can also safely state that, according to our clients, the ROI on our client specific presentations alone generally tops 10 to 1.

But our biggest motivator is that we want our clients to win every single time so we can celebrate those victories together. We believe in the power of radio.

We also believe radio is still a one-to-one, relationship-driven industry. No computer can replace that. We don’t have a cookie cutter here.

We are so confident in the value of our partnership … we will provide a complimentary Client Specific Presentation for you.

Click here to receive information on how to get a free Client Specific Presentation!

-Bethany Barsoian, Client Services Consultant

• Tweet