August 25, 2022
Nowadays you can find several sales training courses that will show you the best ways to sell … to close business. I’ve been through many sales training courses and most of them have the same general theme. They talk about how to prospect, build a relationship, research the advertiser, put a proposal together, and close the business. But they are missing a big part of what makes you successful in sales.
What is it? What’s the secret sauce?
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August 18, 2022
SiriusXM recently fired a salvo at the radio industry. This has been discussed and dissected enough that we do not need to jump into the fray. Not long after that, Katz released a study showing that 74% of weekly satellite listeners also listen to AM/FM radio. And 34% do so on a daily basis!
While it’s comforting to know that SiriusXM has not siphoned off ALL of AM/FM radio listening, it certainly is consuming quarter hours we would rather keep on our side of the ledger.
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August 11, 2022
We help you grow your revenue … and we can prove it!
With just one of our services – Client Specific Presentations – our clients tell us they have generated $54.7 million* in additional revenue over the last four years. These presentations are unique for each advertiser and reflect the specific needs of each one of our clients.
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August 4, 2022
Do you ever find yourself staring at a bunch of numbers trying to decide what is best to use? Many of us find it difficult to select the right data to use in a sales pitch to a prospective advertiser. Are you looking/needing a quick way to pick the right information to use to tell the best story for your station?
We have some guidelines.
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July 28, 2022
Do you ever struggle to tell the best story for your station? Don’t quite know how to show that you are a great “match” for the advertiser? Need a general format for finding and telling your story?
We’ve got you covered.
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Nowadays you can find several sales training courses that will show you the best ways to sell … to close business. I’ve been through many sales training courses and most of them have the same general theme. They talk about how to prospect, build a relationship, research the advertiser, put a proposal together, and close the business. But they are missing a big part of what makes you successful in sales.
