October 21, 2015
Beginning in 2007, Arbitron (now Nielsen), rolled out PPM in nearly fifty major radio markets. Early on, we at Research Director, Inc. chronicled the impact on reported listening and were among the first to help our clients navigate these uncharted waters.
Arbitron actually conducted simultaneous Diary and PPM surveys in New York from September 20, 2007 through December 12, 2007. The published results showed that the average station had 27.6% lower P12+ AQH Persons reported by PPM than by Diary.
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October 21, 2015
Nielsen Answers has a wealth of information for clients and agencies. One thing that I always make sure to check out are the pre-survey bulletins.
Prior to every quarterly diary release and the 13 “monthly” PPM releases, Nielsen makes available a pre-survey bulletin. Some of it is run-of-the-mill stuff such as their total line reporting policy and a reminder to notify them of any station changes. More importantly, they outline changes that will take place during the survey or anything else out of the ordinary. I recommend that all Nielsen clients peruse these bulletins on a regular basis. They’re made available far enough in advance to provide time to make any necessary adjustments.
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October 8, 2015
Two years ago, Research Director, Inc. Partner Charlie Sislen posted his self-proclaimed “old man rant,” 55 and Still Going Strong. Now it’s my turn.
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September 24, 2015
Advertising is the vehicle that transports a product, service, or cause to the respective audience. The current marketplace is filled with competition and a plethora of messages competing for the consumer’s limited attention. In addition to brands competing for limited attention, media vehicles are competing for limited advertising spending dollars in the marketplace. In this crowded arena, it is important to know which media vehicle will not only bring in the most target consumers, but which medium can convert those reached target consumers into revenue and generate a reasonable return on investment.
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September 9, 2015
People do not buy features. They buy solutions to problems or needs. The more work we make them do to understand how working with us will meet those needs, the lower the chance they will ‘get it’ and the lower our chance of making a sale. No one wants to work with us if we don’t put their wants, passions, and perceived needs first. Our prospects are only interested in doing business with us to the degree that they understand what we can do for them. In every presentation we write, we must remember that our prospect’s desires, anxieties, and aspirations must always come before our own.
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