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It’s certainly no secret that the type of music you listen to can and does affect your mood. Feeling angry and confused? Maybe you’ll listen to Come As You Are by Nirvana. In a good mood and feeling a little defiant and cheeky? Perhaps it’s time for Beyoncé’s Put A Ring On It. And for me, after a particularly nasty break-up when I was in my mid-20s, I turned to Wasted Time by the Eagles, hoping I might find some comfort and clarity after the 430th repetition.
Remember a couple of years ago when Nielsen announced Total Audience Measurement? And, remember our excitement about the prospect of a single ratings metric that combines all audio listening in your market?
Relationship building is the core of all modern selling methods. Your ability to improve and maintain long-term client relationships is the foundation for your success in the media industry. Relationship building requires a clear understanding of the dynamics of the selling process as they are experienced by your clients.
For decades, radio stations have been beaten up because advertisers did not like the “environment” that surrounded their ad message. In the ‘70s and ‘80s many advertisers did not want their message associated with rock music. In the ‘90’s they stayed away from hip hop. Now, many advertisers are staying away from talk programs, not because their audience is wrong, but because they’re afraid to be associated with the station’s content.
The windows are rolled down. Or better yet, the top to that beautiful red convertible is down. And, as the wind gently brushes your hair, your preferred radio personality announces your favorite song is up next and you, without hesitation, proceed to turn your volume to 10. Commencing to joyfully sing as if you and James Corden are engaged in “carpool karaoke,” gliding down the highway with ease. ♪♪Little red Corvette. Baby you’re much too fast. Little red Corvette. You need a love that’s gonna last.♪♪
http://www.usatoday.com/story/life/entertainthis/2016/12/26/george-michael-james-corden-carpool-karaoke-ride/95848692/
