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Filed Under: Events
Join our own Steve Allan for a podcast with Radio Ink’s Cameron Coats. They will be talking about Nielsen’s three-minute change. It will be live on March 6th at 12 pm EST. More information to follow.
Filed Under: Hot Topics
As the tragic fires in Los Angeles have brought into sharp focus, significant and devastating natural disasters are a way of life in the U.S. And, whether it’s hurricanes, tornados, earthquakes, blizzards, or wildfires, radio is ALWAYS there.
Radio – and more importantly radio people – are always at the forefront in providing critical, timely, and, often, life-saving information. Radio is also instrumental in the aftermath of any natural disaster. From clean up to fundraising, the power of radio makes a difference.
Filed Under: Hot Topics
Welcome to the first day of the rest of your radio life. As of January 9th everything in the ratings universe for PPM markets has changed – forever.
The new Nielsen three-minute rule is not the ratings law of the land. This grand change opens up a brave new world of possibilities for our industry.
What will it all mean?
Filed Under: Hot Topics
As a dedicated reader of this here missive, you might spend time every month reading through our Radio Ratings Roundup (RRR). This is where we do a semi-deep dive into the ratings of the top-20 markets. Chances are greater that you likely skim the articles, looking for markets or stations you care about.
That’s fine. Really, it’s just fine.
That said, you may have missed something in December’s RRR.
Filed Under: Hot Topics
We’re back with the final best of Hot Topics before the kids rush down the stairs to tear open presents and stockings. This week we go all the way back to 2012, *echoes* … 12 … 12 … 12.
Christmas music has been playing for weeks now. Christmas music has been playing for weeks now. For some stations, switching to an “All Christmas” format is a definite gift. Those gifts will come in the form of larger cumes and increased listening, which results in larger average quarter hour (AQH).
Filed Under: Hot Topics
RDI is back with the Best of Hot Topics holiday edition. We’re busy preparing for the December book by throwing up tinsel like it’s going out of style. As a result we decided to re-run some older articles that are still extremely relevant.
In 2020 Inside Radio posted an analysis of the Holiday 2019 survey. To refresh your memory the link is below.
Filed Under: Hot Topics
Research Director, Inc. is preparing for the arrival of the December book (and the big guy). To that end we decided to dive into our archives and find our best Yuletide content. Who doesn’t like a leftover turkey sandwich and blog?
Way back in 2019 the December book had just been released and it gave us the first glimpse of the power of Christmas music. Almost every station that made the switch saw a dramatic increase in their shares. But, when you look under the hood, you may find a completely different story.
Filed Under: Hot Topics
Now that we know that Nielsen will implement the new three-minute guidelines with the January 2025 survey, we can start thinking about the consequences. We already know AQH will rise at both the station and market level. We also know this will be primarily driven by increased AWTE (TSL for the veterans).
As you are likely discussing the possibilities within your station/cluster, here are a few things to watch out for.
Filed Under: Hot Topics
As you read this, at least one station in your market has made the flip to All Frosty, All the Time. One could argue that making the switch during the November survey is a bit too early. We have seen mixed results for stations that decide that ten weeks of holiday tuneage is just what the market ordered.
Filed Under: Hot Topics
Ron Harrell writes a weekly column for Barrett Media. It is insightful, observational, and well worth your time. Recently he opined about getting your music right and eliminating bad songs. Of course, he is right. Getting the music right is a fundamental tenet of any well-programmed radio station. I’m going to pivot on this and say that picking the right music for your format is the easiest task any programmer faces. Read More…
