Are you a resource … or a vendor?

Research Director, Inc.’s Radio Buyer’s Guide is a tool specifically tailored to YOUR market that will help differentiate yourself from the competition. This is not outdated generic data. It is current information about your specific market.

With the Radio Buyer’s Guide, advertisers will:

• See how much radio listening is occurring in your market
• Benefit from demographic and socioeconomic data about your market
• Learn important information and unique characteristics about all of your market’s major radio stations, including age, ethnicity, income, duplication, reach, and trending
• Have valuable information about how Nielsen’s sample performed and how it may have impacted the ratings

No longer will you be seen as just another vendor. This single tool can brand you and your station as the ratings resource. You will have clients, and prospective clients, calling you for this valuable information.

We also have the Radio Buyer’s Guide featured on our website, where advertisers can request Radio Buyer’s Guides for your market with just a few clicks. This is a great lead generator.

Be the expert who is helping your advertisers get the very most from their budgets. This change in perception will pay massive dividends in future sales. It will also make you smarter about your market.

For more information about how the Radio Buyer’s Guide can set you up for success, fill out the form below.