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Back to Basics

Back to Basics

As part of our Hot Topics blog, The Ratings Experts from Research Director, Inc. have an ongoing series of posts titled Back to Basics.

Some of the topics to date include:

Selling with Qualitative Data – Part 1: Basic Terms & Part 2: How to Use Index
Ratings vs. Shares – What’s the Difference?
Why Can’t I Add My Station Cumes to Get a Cluster Cume?

You already know this stuff but some data can be, shall we say, forgotten over time. These posts can also help some of the greener members of your team pick up vital knowledge that will improve their performance.

You can sign up for our Hot Topics blog by providing your email on the left-hand side of this page.

We won’t spam you, sell your email address, or overload your in-box. Our goal is to provide insights into how you can use the data to improve your ratings and revenue.

And – it’s free!

If you would like additional information about how we can help your team maximize your invest in the radio ratings, fill out the form below and we’ll be in touch.

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