Hit ‘Em Where They Ain’t

Exact Age 3.0 divides up a PPM market’s listening into up to 282 discrete age cells. These are based on gender, ethnicity, and – naturally – age.

In one handy, easy-to-use report you will see where the strengths of your listening is. And, we trend it over 14 surveys.

This will answer several questions Program Directors have every book, not the least of which is, “Why did my numbers change?”

It could be as simple as a heavy 54-year-old listener had a birthday. Or as complicated as a different cell becoming more important.

Oh, and you will see the entire market so you will be able to zero in on your competition as well.

To really appreciate the depth of information, you really need to see the report in action.

We’d be more than happy to demo it for you.