Ho, Ho, Freakin’ Ho

If you’re the home of the holiday hits, it might help your post-holiday ratings to know who has come to your station and where they live. (No, we don’t have their addresses.)

If you’re on the other side of the equation, you might like to know who left and if they came back.

The Ratings Experts from Research Director, Inc. have two powerful – and proprietary – reports that parse your PPM data at a granular lever.

• The Exact Age Report tracks listening in every individual demo cell – by age, gender, and ethnicity.
• The Hot Zip Report tracks listening in every zip code in your market.

These reports show every station that made the survey.
This way you can get a detailed look at who drove listening before and after Santa unleashed his fury.

We’ve learned a few tricks in our day. Fill out the form below to find out how you can apply these insights to your situation.