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How to Get More

How to Get More

Getting more ratings is an easy exercise…on paper. In reality there are only degrees of difficulty.

For example, increasing cume is hard. You need to convince people who are either unaware or uninterested in your station to give it a try. For five minutes. That is a marketing challenge.

Or, you can coerce current listeners to give you more of their time.

But, where should you hunt for that listening?

Our Hot Zip report will show you. Not only can you see what zip codes are cuming your station (and your competitor’s) you can find out which zip codes have the most promise.

We generate a report that shows you three things:

  • How well your format grouping is performing in each zip code. And we rank them from first to last.
  • How well your station and your competition (and every other station in the metro) are performing in those zip codes.
  • Most importantly, how well you and your competitors are converting that cume into AQH.

Armed with this information, you will know exactly where you can hunt for “more” (and where you are also vulnerable to a competitor).

It’s a little hard to explain but The Ratings Experts from Research Director, Inc. would love to show you how it works. Simply fill out the form below and we can set up a consultation.

Then – you can have some “more.”

You must be a Nielsen subscriber to benefit from this service.

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