Nielsen Reports a Change in Your Audience…

Let’s say Nielsen reports a decline in listening to your radio station. There are four main reasons why this might occur. Your listeners:

• Went to a format competitor
• Went to a station outside of your format
• Spent less time with radio
• Left the panel (PPM markets)

Through a combination of reviewing our proprietary reports and our years of ratings expertise, The Ratings Experts at Research Director, Inc. can help you determine what happened, and help build strategies to take advantage of that knowledge.

Make the right move by knowing the facts. Fill out the form below and let’s get to it…