Nielsen’s In-Tab Crisis

Nielsen recently announced that 8% of their PPM devices were inactive during week one of the December survey.  What everyone wants to know is, “How well was my market surveyed by Nielsen, and does this impact my ratings?”

We at Research Director, Inc. are committed to providing our industry with quality ratings insights and helping our clients make educated, strategic programming decisions. Understanding and tracking Nielsen’s sample performance is key to making the right choices. If the right (or wrong) panelists were inactive for a substantial timeframe, it could result in big changes for your station and your competition.

Want a hand covering your bases when the ratings release? Allow The Ratings Experts™ to guide you through the chaos, and track the quality of your ratings. Fill in the form below to request more information.