Recycling for Fun and Profit

This chart is from our Instant Answer report – something you could receive minutes after each book releases. It shows how much of your target demo cume is tuning in to each daypart.

The first thing you want to look at when you review this chart is to see how the most recent survey compares to the trend. Are your percentages within your normal range or did you experience an unusual high or low? Often, this can explain why your overall numbers went up or down.

Second, you want to know how your recycling stacks up to other stations in your format. This is where the Ratings Experts at Research Director, Inc. come in. We can not only help you analyze how your station is performing but put it in perspective with your format.

Best of all – this saves you time!

Based on a study we conducted in 2012, we have a variety of format benchmarks, including cume percentage by daypart, that we would be happy to share with you. Just fill out the form below and let us know which format(s) you’re interested in.