Santa Claus Is Coming to Town

Nielsen is a zero sum game. If a Christmas station sucks up its unfair share of cume and AQH, other stations have to lose that.

However, it does not have to be a permanent loss.

Before the carnage begins, find out who your biggest listeners are and where they live. Then, track them to see if they go away. If they return on their own – great.

But, if they don’t – go target them. Give them a reason to come back.

Easier said than done? Not if you have our exclusive Exact Age and Hot Zip reports.

We could go into greater detail but it would be much easier to show you. Fill out the form below to find out how The Ratings Experts from Research Director, Inc. can help.