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Simply Purchasing Ratings Data Won’t Cut It

Simply Purchasing Ratings Data Won’t Cut It

At Research Director, Inc., we provide stations nationwide with the insight they need to reach their ratings goals. Are you interested in spending less time running reports and more time growing your ratings? Take a look at our most popular programming services and, if you like what you see, reach out for your free demo of our services.

Instant Answer

Within minutes of your data download, you will have a report in your inbox that will detail how you (and your competition) performed. This page – The Report Card – gives you an at-a-glance look at a 14-book trend: March 2014 Instant Answer Example But this is only the tip of the iceberg. We dig into demos, dayparts, and performance metrics – even Nielsen Audio’s panel performance.

Hot Zip Report

Our exclusive Hot Zip Report will show you where the meterkeepers lived – for your format group and every home to metro station. You can see how each of your competitors contributes to your format’s listening by zip code. It looks something like this:Hot Zip1   The Hot Zip Report digs deep into the specific situation in your market. In short – it helps you win. With the Hot Zip Report you can precisely target your marketing efforts, refine your promotional efforts, and even help your sales and programming departments.

Ratings Booster

Looking to dive deeper into your programming and stop set schedule? The Ratings Booster is a quarter-hour by quarter-hour analysis of your station, format, and competition. In addition, the Ratings Booster is designed to locate the dayparts where your station can most easily boost its ratings. Ratings Booster If you think that your station can benefit from our services and expertise, fill out the request below and let us show you what we’re all about. Research Director, Inc. is currently offering a complimentary ratings review. Take us up on it…we look forward to unmasking your station’s true potential.

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