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The Devil Is in The Data

The Devil Is in The Data

The Ratings Experts from Research Director, Inc. have been looking at Nielsen (and Arbitron) numbers from all sized markets and pretty much every format for over two decades. And, we have developed a suite of tools that can help you make sense out of everything:

INSTANT ANSWER – A complete breakdown of your ratings that arrives in your in-box within minutes of your data’s release. A major league time saver!

EXACT AGE REPORT – What ages are driving your ratings? Did someone in your panel have a birthday? Did you lose an important cell?

HOT ZIP REPORT – What zip codes drive AQH for your station? Your format competitors? And, how has that trended for the last 14 surveys?

FORMAT TRACKER – Is listening up or down in your format group? Did your changes match the competition’s or did listeners’ tastes change?

We not only parse the data, we also work with your programming team to provide insight and perspective.

We can help you make a difference in the very next book. Fill out the form below to find out how we can help you win in the ratings game.

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