Nielsen’s CPR report does a great job identifying your top listeners and zip codes.
What it does not give you is the following:
- Ratings results using weighted data.
- Granular detail on the make-up and location of your competition’s audience.
Our Exact Age and Hot Zip reports provide:
- A granular look at every segment in the market including age, gender, and ethnicity.
- A breakdown of every zip code in the market.
- We do this for every qualified station so you can see, for example, who and where you share listening with your competition.
Furthermore, we trend this information over 14 surveys.
Knowledge is power.
We give you the tools to harness that power.
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