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We watch, you decide

We watch, you decide

You pay a lot of money to Nielsen so they can show you how your radio station is performing.

The system is effective, if imperfect, and it is vitally important to track how the meters are allocated in your market.

Every. Single. Survey.

If your key demo is not well-represented, it means your listeners will be harder to find.

Conversely, if your core audience is over-represented, they have decreased value due to weighting.

How do you know this is happening? By tracking the meters.

Our exclusive Instant Answer report tracks the progress of in-tab meters by demo, geography, and ethnicity. We also show you how well (or poorly) the in-tab is performing against the population.

In the age of big data, this information will help you make better decisions. Or, prevent you from reacting to a situation that is not of your doing.

Fill out the form below to find out how we can help you win in the ratings.

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