What Are You Looking At?

Nielsen guidance is suggesting we do not use either March or April as a basis for sales once things return to “normal” – whatever that ends up being.

But we still have data and they tell us a lot about how listeners are doing.

The question is – what do we look at?

Is it PUMMS? In-tab? How our format groups are performing? Where listening is being concentrated?

Never has it been more important to know what to look at and understand all elements of the survey.

That is why we are here.

The Ratings Experts from Research Director, Inc. can help you make sense of what happened and turn it into positive actions that can help you grow your ratings.

We’re here to help. Let us know how.

Please fill out the form below and we’ll be in touch.