When Nielsen Releases the Ratings, You’re Wasting Time

Here’s a challenge… from us to you. Below are three basic questions regarding programming strategy. Answer them honestly, and if you’re not thrilled with the results, fill out the request form below and let’s discuss solutions. Trust us, we have the answers.

1) It’s 12:01 pm on the day of data release. What are you looking for?

2) Where do you go to find the answers you need?

3) How long does it take you to find the answers to your questions?

Okay. One last challenge. Compare your answers to the answers of a typical Research Director, Inc. client. Which do you prefer, your current strategy or the RDI strategy?

1) It’s 12:01pm on the day of data release. What are you looking for?

A: My Research Director programming consultant and I have reviewed the previous survey, so I already have a solid idea of what I need to check on.

2) Where do you go to find the answers you need?

A: All that’s needed from me is an email address. An in-depth analysis of my station, competitors, and market will be waiting for me in my inbox minutes after the data releases.

3) How long does it take you to find the answers to your questions?

A: About 30 seconds. Research Director knows what questions I have, and the highlights are in a bulleted list with corresponding page numbers.

We swear, we’re not bragging. BUT we are claiming that we’re here to make life at the office a little bit easier (and more fun, if you’re into that sort of thing). Let’s chat. Fill out the form below and we’ll get in touch.