Winter Storm Juno: Good or Bad for Your Station?

It’s important to know what happens to your ratings when weather is playing a role, especially in the Northeast. Station ratings may rise or fall, but you must determine the driving factors. Did more listeners than usual tune in? Are they spending more or less time with your station? Also, how is your market’s total listening affected?

Research Director, Inc. has a product built for these situations, and in the name of Juno, we’re going to provide it free of charge for the January book.

Our Days of the Survey report lets you evaluate the day-by-day impact of major weather and other events for your station and the market. Receive visual analysis of your AQH and cume persons, TSL, and more. Interested in getting your own Days of the Survey report? Fill out the form below and Tyler will reach out to get the ball rolling.

(PLEASE NOTE: You must be a Nielsen Audio subscriber in good standing. Your Market Manager or Operations/Program Director will need to submit an authorization form to Nielsen that allows us to access your data. In some cases, you could incur a sales tax charge from Nielsen for allowing Research Director, Inc. to access the data. One report allowed per group per market. Contact us for more information.)