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You Can’t Fix What You Don’t Know

You Can’t Fix What You Don’t Know

If there was a change in market listening habits (for example, increased news/talk listening during an election cycle) or a change in the Nielsen sample, there’s not much you can do.

However, if your listeners went to another station – either in or out of your format scope – you would have a starting point from which to attack the problem.

That is why Research Director, Inc. created Format Tracker. It helps you identify where – or if – any problems exist.

Format Tracker is an in-depth analysis that clearly outlines how and why your station’s audience shifted over the past 14 PPM surveys.

Did the format group overall lose listening?

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Or was it just you?

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Did the listening go to another format?

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Has there been a drop in in-tab?

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Most importantly, this tool drills down to the gender/ethnic/demo cell level. This allows you to precisely pinpoint what part of your audience was most affected.

Format Tracker is just the newest arrow in Research Director, Inc.’s quiver of programming tools. All are designed to help Program Directors understand what is going on and to give them actionable insight to win in the ratings war.

We’d love to show you more. Fill in the form below and we’ll be in touch.

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