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Posts in "Ask the Experts"

How does a personality affect station loyalty?

August 23, 2012

Filed Under: Ask the Experts

Many questions surround the importance of radio personalities, including “How does a personality affect station loyalty?” The answer is more complex than you might think.

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How can I use duplication to my advantage?

August 9, 2012

Filed Under: Ask the Experts

Duplicated audience refers to the percentage of one station’s cumulative audience that also listens to another station during a specified daypart.  Simply put, duplication can be thought of as shared listeners between two stations.

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What is the best way to sell my online audience?

August 2, 2012

Filed Under: Ask the Experts

As we’ve been learning and seeing, radio listening is not diminishing, but it is shifting.  Radio listening is shifting to other media such as online, cell phones, digital, etc.  Heavy radio listeners tend to be heavy digital consumers.  By showing the value of your online users, advertisers can get the best of both worlds by advertising to terrestrial listeners and online users.

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Is there an easy way to boost my ratings? (Part 2)

July 12, 2012

Filed Under: Ask the Experts

As we discussed last time, you need to make sure you understand the fundamentals of AQH before devising a strategy to build ratings.  Two things impact your AQH: cume (how many people come to your radio station) and time spent listening (how long they listen).

Today’s post addresses the second component of AQH…

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Is there an easy way to boost my ratings? (Part 1)

June 22, 2012

Filed Under: Ask the Experts

If there was an easy way to boost your ratings, every station would be doing it (duh).  That said, start by making sure you understand the fundamentals of your Average Quarter-Hour audience.  Two things impact your AQH: cume (how many people come to your radio station) and time spent listening (how long they listen).  To grow your AQH, you need to either have more people come to your radio station, or get those who are already listening to stay tuned longer.

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3pm Hour

June 5, 2012

Filed Under: Ask the Experts

Question: What is it about the 3pm hour that often makes it radio’s most listened-to time on the weekdays?

Answer:  In PPM markets, the 3pm hour is frequently radio’s biggest in terms of Average Quarter-Hour audience on weekdays.   This isn’t the case in every market, and it certainly can vary from survey to survey.  But we frequently see 3pm at the “top of the charts” and it begs the question…why?  What is it about that hour of the day that pushes radio’s overall listening levels to daily heights?

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