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Filed Under: Hot Topics
It is no surprise that digital ad revenue is growing at a faster rate than any other major advertising outlets. According to eMarketer, digital ad spending is expected to grow 17% this year to $140 billion globally.
Filed Under: Hot Topics
Not too long ago I was stuck in traffic behind an HVAC van. With nothing better to do, I read the services this particular company offered. One word in big, bold letters stopped me cold – FURNANCE.
Now, I knew they had meant to offer services in regards to a furnace, but their typo led me to speculate several things about this company. 1) Were they truly ignorant of the correct spelling? 2) Had they made a small mistake? 3) But if so, which was true: Were they too cheap or too unconcerned to correct it?
Filed Under: Hot Topics
Can You Hear Me Now … Can You Hear Me Now … TIME TO PAY ATTENTION!!!!!!!!
The current economic situation is forcing consumers to make tough choices that affect almost every spending category. Fundamental ideas are changing and basic concepts are being altered. We need to start paying attention to the details in order to thrive in this changing economy.
Filed Under: Hot Topics
One major goal of any company is to increase revenue. In order to achieve this goal efficiently and effectively, companies must constantly pay attention to the changing times and ever-growing needs of their clients. Anticipating the needs of clients is critical to the sales process by allowing you to adapt and evolve with the times.
Filed Under: Hot Topics
Americans’ lives have changed drastically over the past 15 years. Arbitron and now Nielsen Audio has had to respond to those changes through an ever-evolving radio ratings service. Today we put our focus on the qualitative diary, utilized in well over 100 radio metros, by comparing a diary from 1998 to one from last year.
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There has been a perception that Arbitron’s (now Nielsen) transition to PPM in the country’s largest markets has resulted in ratings compression. It is a hard idea to refute when you look at an AQH rating ranker and find multiple stations tied with a 0.5 (for example), and often only 0.1 or 0.2 of a rating point can separate a dozen radio stations in a given market. If you accept the notion that perception is reality, then all of these stations are tied, and on a cost per point basis there is no difference.
Filed Under: Hot Topics
Over the past few years, political ad spending has exploded. From local to presidential, political campaigns have long used television to get their message out. The 2012 presidential election saw the two major candidates and their supporters spend nearly a billion dollars on television advertising, after Rick Santorum dropped out of the Republican primaries on April 11, 2012.
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We always knew it was true. Now comes news that Nielsen has used its capability to match actual exposure to radio ads with actual consumer purchase information to prove it. Every dollar spent on radio gives an average of more than $6 of incremental sales1. Not only does radio work for advertisers, it provides “an ROI double that of even the best results from many recent studies of digital and TV media2.” Read More…
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After nearly a century in business, many feel that radio suffers from an inferiority complex. If broadcasters don’t talk about what makes our medium great, no one else will. Don’t expect the TV or the digital-only sales rep to talk about radio’s advantages – that is our job.
Filed Under: Hot Topics
Do you know who your listeners are? And please don’t tell me Adults 25-54. I mean, do you really know who your listeners are? Don’t get me wrong, age is certainly important, but I really want to know who they are. Where do they live and work? What’s their income, education? Where do they shop and what are they buying? How much time do they spend online? What do they drive? Do they own a home or have children? How about pets? What are their hobbies and interests?
All these details not only set you apart from your competition, but should be of upmost importance to your advertisers.
