Posts in "Hot Topics"
June 4, 2014
Filed Under: Hot Topics
There has been a perception that Arbitron’s (now Nielsen) transition to PPM in the country’s largest markets has resulted in ratings compression. It is a hard idea to refute when you look at an AQH rating ranker and find multiple stations tied with a 0.5 (for example), and often only 0.1 or 0.2 of a rating point can separate a dozen radio stations in a given market. If you accept the notion that perception is reality, then all of these stations are tied, and on a cost per point basis there is no difference.
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May 22, 2014
Filed Under: Hot Topics
Over the past few years, political ad spending has exploded. From local to presidential, political campaigns have long used television to get their message out. The 2012 presidential election saw the two major candidates and their supporters spend nearly a billion dollars on television advertising, after Rick Santorum dropped out of the Republican primaries on April 11, 2012.
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May 8, 2014
Filed Under: Hot Topics
We always knew it was true. Now comes news that Nielsen has used its capability to match actual exposure to radio ads with actual consumer purchase information to prove it. Every dollar spent on radio gives an average of more than $6 of incremental sales1. Not only does radio work for advertisers, it provides “an ROI double that of even the best results from many recent studies of digital and TV media2.” Read More…
May 1, 2014
Filed Under: Hot Topics
After nearly a century in business, many feel that radio suffers from an inferiority complex. If broadcasters don’t talk about what makes our medium great, no one else will. Don’t expect the TV or the digital-only sales rep to talk about radio’s advantages – that is our job.
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April 17, 2014
Filed Under: Hot Topics
Do you know who your listeners are? And please don’t tell me Adults 25-54. I mean, do you really know who your listeners are? Don’t get me wrong, age is certainly important, but I really want to know who they are. Where do they live and work? What’s their income, education? Where do they shop and what are they buying? How much time do they spend online? What do they drive? Do they own a home or have children? How about pets? What are their hobbies and interests?
All these details not only set you apart from your competition, but should be of upmost importance to your advertisers.
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April 3, 2014
Filed Under: Hot Topics
In 1980, I was working at a Washington, DC radio station and my program director said, “I don’t care how many people are listening to my radio station, I care how many diarykeepers think they are listening to my station.” While still true in diary markets, this philosophy needs to be updated for PPM.
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March 20, 2014
Filed Under: Hot Topics
It was made abundantly clear in the most recent Infinite Dial 2014 presentation by Edison Research and Triton Digital that Internet audio is a real threat to the share of ear that AM/FM has enjoyed for decades. And, it is even clearer that Pandora is currently the leading player in that space, though this segment is constantly evolving.
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March 6, 2014
Filed Under: Hot Topics
Over the past year, the discussion of the digital dash has dominated the conversation about the unique relationship that the automobile has with radio. A car was once described as a radio with four wheels. No matter what your opinion is on the digital dash, it is only one aspect of this complicated relationship that radio and the car have.
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February 20, 2014
Filed Under: Hot Topics
Timing is everything. We’ve heard this expression many times, but have you used it lately to your advantage in the radio sales arena? Its relevance to the power of radio is something that carries great worth, and needs to be emphasized throughout our industry.
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February 13, 2014
Filed Under: Hot Topics
Once upon a time in a land far, far, far away radio was very unique. The theater of the mind was in full swing where radio personalities pulled out all of the bells and whistles (no literally they used bells and whistles) in order to entertain their audience. There would be dedicated family time, when all members of the household would gather around the radio to tune in to their favorite radio personality or show. Shows like Amos & Andy, Old Gold on Broadway, War of the Worlds, and The Saint to name a few.
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