Posts in "Hot Topics"
March 21, 2013
Filed Under: Hot Topics
As Americans are gearing up for baseball, there appears to be a new wave of agencies demanding that radio “post” their buys. While these two concepts may appear to be completely unrelated, broadcasters can apply what they know about America’s great pastime to the battle that is known as posting. While we at Research Director, Inc. believe that posting overcomplicates the transaction, we’d like to share some basic rules to follow if it becomes a necessity.
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March 14, 2013
Filed Under: Hot Topics
In a world where everything we consume, including advertising to a certain extent, is becoming a commodity, why should a business decision maker choose to work with you? Customer service is one of the key differentiators. Are you doing everything you can to make it easier for your customers to do business with you? The goal is for your advertisers to understand and recognize the benefit of having you on their team.
This week we continue our Hot Topics series on Customer Service Excellence.
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February 28, 2013
Filed Under: Hot Topics
In a world where everything we consume, including advertising to a certain extent, is becoming a commodity, why should a business decision maker choose to work with you? Customer service is one of the key differentiators. Are you doing everything you can to make it easier for your customers to do business with you? The goal is for your advertisers to understand and recognize the benefit of having you on their team.
This week we continue our Hot Topics series on Customer Service Excellence.
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February 21, 2013
Filed Under: Hot Topics
In the 1980s VCRs burst onto the scene. Now people could watch movies at home, without commercial interruption, when they wanted. Many proclaimed this advancement the death of the movie theater. Over the past 33 years, a lot has changed. People’s televisions have gone from a 19” tube to a 60” high-definition flat screen with theater-like surround sound. There are numerous commercial-free movie channels, and on-demand video is now available to most Americans.
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February 13, 2013
Filed Under: Hot Topics
In a world where everything we consume, including advertising to a certain extent, is becoming a commodity, why should a business decision maker choose to work with you? Customer service is one of the key differentiators. Are you doing everything you can to make it easier for your customers to do business with you? The goal is for your advertisers to understand and recognize the benefit of having you on their team.
This week we begin a series of Hot Topics with ideas to help you provide excellent customer service.
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February 7, 2013
Filed Under: Hot Topics
In the radio industry, we are in a constant battle for ratings. Regardless of the situation, stations are looking for effective ways to draw new and existing listening. Many stations utilize contests as a self-promotion tool, but is this your best option?
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January 31, 2013
Filed Under: Hot Topics
According to Universal McCann, in 1935 the size of the U.S. advertising pie was 1.7 billion dollars. Radio, dominated by network radio, took 113 million dollars or 6.6%. That was before broadcast TV, cable, internet, or social media.
Fast forward to 2012. MagnaGlobal estimates U.S. advertising to exceed 176 billion dollars. Radio’s slice of the pie was just under 15 billion dollars or just under 8.5% share. For every tenth of a share point that radio can garnish, it adds almost 180 million dollars in new revenue. Instead of just fighting for the dollars already allocated to radio, we, as an industry, need to grow our slice of the advertising pie.
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January 24, 2013
Filed Under: Hot Topics
Formats including sports, talk and all-news are migrating from their traditional spot on the AM dial to reside on the FM dial. It has become a growing, and surprising, new trend in radio. Revenue, sound and reach are the three major factors contributing to this transition.
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January 17, 2013
Filed Under: Hot Topics
A ranker may tell you how many people are listening, but it doesn’t tell you what kind of people. It’s the old quantity vs. quality debate, and with radio it’s more relevant than ever. Ask yourself, what kind of people do I want to reach with my message? What are their interests? What are their lifestyles like? And how can I incorporate that into my messaging? Qualitative data provides such a rich reservoir of information about the people you’re trying to target.
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January 11, 2013
Filed Under: Hot Topics
Let’s face it, sure there is an influx of New Media knocking on our door (laptops) every time we turn around. Your email notification probably just dinged with a new company asking you to sign up. And, you’ve probably heard the buzz that because of all of this New Media, it has resulted in Broadcast Radio suffering. Well don’t believe the hype. Here’s why…
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