Your custom request has been sent. We’ll contact you if we have any additional questions.
* Indicates a required field.
At last month’s Morning Show Boot Camp, Arbitron presented a benchmark study on the top 25 successful morning shows according to PPM. You can see the full presentation here but we thought there were a few points worthy of your attention.
Media buyers can be divided into two groups: Those who want to make quality buys at the lowest cost per point. And, those who want to buy at the lowest cost per point. It is our hope that making a quality buy should always be the buyer’s goal.
You have just received a Request for Proposal (RFP). So now where do you start? How are you going to show the value of your station(s) and have it/them stand above the rest?
As we discussed last time, you need to make sure you understand the fundamentals of AQH before devising a strategy to build ratings. Two things impact your AQH: cume (how many people come to your radio station) and time spent listening (how long they listen).
Today’s post addresses the second component of AQH…
Charlie Sislen, President of Research Director, Inc., recently spoke at the annual conference of the New Jersey Broadcasters Association. His presentation was entitled “Radio: Alive and Kicking,” and was a review of the present state of radio listening in the United States.
If there was an easy way to boost your ratings, every station would be doing it (duh). That said, start by making sure you understand the fundamentals of your Average Quarter-Hour audience. Two things impact your AQH: cume (how many people come to your radio station) and time spent listening (how long they listen). To grow your AQH, you need to either have more people come to your radio station, or get those who are already listening to stay tuned longer.
