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How often have you lost business because of false perceptions about your listeners? Do you encounter the objection: “you don’t have the right listeners”? You may also hear the following: your audience is not the right demo (too old or too young), ethnicity (example: no urban dictates), not the right geographic reach, etc., etc., etc.
You most likely won’t be able to change the minds of these buyers. So what can you do?
Nielsen recently announced they are scuttling the paper diary in favor of a digital version. The expected install date is late in 2025 so we have plenty of time to ponder what effect this will have in non-PPM markets.
Facts are scant at this point so the conversation surrounding this change is mostly speculative.
Have you ever reached for a goal that you really thought was unattainable? Gone after the one big local direct advertiser you knew was a huge stretch? An advertiser you knew was a perfect fit for your station, yet they “don’t buy radio”? Or they “tried it once and it didn’t work”? I am sure you know a few of these types of advertisers. What do we need to do to cut through and get their attention and appointment?
You are probably wondering why Research Director, Inc. is talking about this topic in a blog. What does courage in the workplace mean to you? This topic hits home for me as I have dealt with many challenges this past year, both personally and professionally. Honestly, some of these challenges I am not sure how I got through them.
Keep reading and I promise to connect the dots … Read More…
Earlier this year, I switched roles at Research Director. I am now on the Information Systems team. We are referred to as IS, InfoSys, and “hey you.” Okay, I’m joking about that last one. I bet you’re wondering, “Okay, so? What does your team’s name have to do with anything?”
I’m getting there …
